Players such as Food Bazaar, Reliance, More and Vishal have already launched their private labels in this category. Names such as Tasty Treat, Disney, Ching's, Smith & Jones from the Future Group stables and Reliance Select from Reliance Retail among others are challenging the market dominance of Maggi in terms of in-store purchases in these retail formats.
The road ahead is not expected to be easy for one of India's best-loved brands.
After Delhi, four more states -- Gujarat, Tamil Nadu, Jammu and Kashmir and Uttarakhand - on Thursday banned the sale of Maggi noodles, as the popular instant snack came under mounting scrutiny over food safety concerns.
We are surrounded by food that is contaminated, adulterated and does not meet Indian safety and packaging standards, says Abheet Singh Sethi/IndiaSpend.com.
